Thenetworkone would like to wish a happy Lunar New Year to all who celebrate! We hope you all enjoy a Year of the Tiger that is full of success, good health and joy.
Webinar Wednesday: Want to increase your revenue in 2022? Understand The Value Pricing Wheel® 16th February 2022, 13:00 London time
In our industry, one of the only things that hasn't changed over the past couple of years is pricing. It's impossible to overstate how important revenue is to an agency, so in this moment of flux, it's a good time to examine if you could be doing things better.
Could you be making more money by adopting a pricing model that better reflects the value you bring to a client relationship?
In our next Wednesday Webinar, Kathryn Williams, Managing Director of KMint, will explore a variety of alternative remuneration options, with a focus on value rather than time.
Kathryn Williams is an internationally experienced business and financial consultant, mentor, workshop facilitator and keynote speaker. She liaises closely with industry councils as well as a multitude of agencies, and is involved in benchmark studies.
Kathryn will discuss the art of pricing, how to define your value proposition and more.
So, if you’d like to increase your revenues this year – register now:
The webinar will last 55 mins, including a presentation from Kathryn Williams and audience Q&A. Please register with your business email address to gain admittance.
We hope you can make it!
Psst! If you missed January's Webinar Wednesday, you can watch the recording (and many more!) via our content library.
Value Based Pricing: Kathryn Williams presents with guest speaker, Tim Williams 25th February 2022, 9.00 - 10.00 AEST
If you enjoy Kathryn Williams' Wednesday Webinar, you have the opportunity to dig deeper with another in-depth pricing webinar on 25th February.
Kathryn will be joined by master consultant (and previous Indie Summit speaker) Tim Williams from IgnitionConsulting Group. Tim is the best in the business, he has helped multiple agencies around the globe to implement value-based pricing models.
Join Kathryn and Tim as they show you how to create new compensation alternatives for your agency,
The webinar will explore:
1. Buyer psychology 2. Outcomes based compensation model 3. Good, Better, Best compensation model
2022 has had a successful start for thenetworkone, which we see as a reflection of the global independent agency sector.
Agencies are very busy at the moment and have been winning new clients, as well as taking on extra assignments from existing ones. As a result, several new agencies have decided to join thenetworkone in order to support their new clients – and themselves – with a network of top-class independent agency partners.
We were delighted to welcome a total of 9 new member agencies in January, from 8 different markets:
To find out more about thenetworkone membership, please click here.
Webinar Wednesday: Town Hall Meeting 16th March 2022
Whilst we're delighted to welcome our new members, we are equally keen to learn what more we can do to support our existing member agencies this year. As such, we’d love you to join us for the ‘Town Hall Meeting’ in March.
Mark your diaries for our Town Hall Webinar Wednesday on 16th March at 1pm UK time. More details to follow.
The Award your CLIENTS really want to win
Let’s face it: most of the awards we all think about, are for agencies.
But there’s one awards contest which is specifically for CMO’s and their marketing teams: The Marketing Society Awards.
Entries are welcome from any country in the world and you don’t have to be a member of the Marketing Society to participate.
The judges are all top marketing clients and the winners get huge prestige within their own industry. So if you want to be heroes…
Why not help your clients to win?
Because everyone knows, the best entries are written by the agencies. And we’re going to help you.
We’ve arranged for the Marketing Society to offer an exclusive online seminar for independent agencies, free of charge, on how to win a Marketing Society Award.
This is not about cheating or bribing the judges!! But there is a way to choose the campaigns most likely to win – and write entries that tick the right boxes for the judges.
We will be mailing you very soon with details, but please, register your interest now – and let us know which members of your team to invite - by emailing stephanie.fox@thenetworkone.com.
Nedbank IMC Conference 29th July 2022
As a marketer, it's likely that 'relevance' is an important goal. Maybe you've even asked yourself how relevant your work really is?
But being relevant in the hurly burly world of a pandemic, the digital onslaught and hectic levels of customer expectation isn't easy!
The IMC Conference believe that relevance is marketing’s new mantra. The acid test and benchmark for whatever you put out there. Irrespective of whether you are a multi-national corporation or a one-person agency operating from your kitchen.
On the 29th July, they plan on unpacking and interrogating relevance in a virtual conference that's relevant to everyone in the business of communication.
Click here to purchase tickets, or email us to inquire about discounted rates.
Julian Boulding is welcomed as Treasurer of The Worshipful Company of Marketors
thenetworkone is pleased to congratulate our President, Julian Boulding, on his official welcome as a Honorary Treasurer, Liveryman and Member of Court at the Worshipful Company of Marketors in the City of London.
The Marketors are a modern Livery Company, 90th in order of precedence. They are part of a tradition stretching back to the fourteenth century, embodied by historic companies like the Mercers, Grocers, Drapers, Fishmongers and Goldsmiths, who upheld the standards of their respective professions.
In the photo, Julian receives his certificate from the Master Marketor, John Farrell. The Ceremony took place at the Mansion House – the official residence of the Lord Mayor of London, who was also present on the night.
Back to the Office? Maybe, Maybe Not?
Returning to the office (or not, as the case may be) is a pertinent topic for agencies in 2022.
Aurora, the leading marketing and communications business magazine in Pakistan, has just published an article by thenetworkone's Julian Boulding on this relevant topic.
Julian suggests that agencies debating on resuming in-office work vs remote working may want to remember that the answer lies in their client’s office - read on here.
News from our members & friends
Sinclair Communications: #ConversationsThatMatter
Sinclair Communications, an independent agency from Hong Kong, Singapore & China, has recently launched #ConversationsThatMatter. The content series is curated by Sinclair's expert consultants and strategists to ensure the brands they work with are harnessing the power of persuasive storytelling.
Throughout the series, their experts will dissect key phrases trending in the marketing and communications world, and look at how brands can utilise the trends to shape conversations, build value, inspire action, change opinion and grow reputation. Click here to download Volume One, which explores the Metaverse and ESG.
Mower moves up City & State's annual Political PR Power 50 rankings
City & State, the premier magazine dedicated to covering New York’s local and statepolitics and policy, has recognized Mower’s prominence in public affairs, moving the firm up in its rankings to the 14th spot. The independent advertising, marketing and PR agency, and member of thenetworkone, advanced five spots in the 2022 Political PR Power 50 list.
Representing New York’s most effective communications professionals in politics and government, City & State’s annual list once again featured Eric Mower, Chairman and CEO of the agency that he has guided since 1968.
It also spotlighted Stephanie Crockett, named President and COO in 2021 following a 17-year tenure with the organization, John Lacey, Senior VP – Director of public affairs, and Gary Holmes, VP, Director of public relations & public affairs, who joined Mower in 2021 after serving as assistant commissioner, public affairs for the New York State Department of Health.
We'd like to applaud Mower on this prestigious recognition. Read on here.
Bray Leino and Innovation Bubble win pitch for research project
Congratulations to TNO member, Bray Leino, upon winning an exciting new research project for the UK's weather service, the Met Office. With bouts of extreme weather becoming more common due to climate change, Met Office forecasts are increasingly important in saving lives and protecting livelihoods (as well as advising UK residents on whether to bring a coat!).
Bray Leino will be collaborating with Innovation Bubble, a behavioural insight consultancy, to deliver a research project with real cultural impact. Bray Leino and Innovation Bubble are both members of MISSION Group.
We look forward to seeing what's in store. Click here to learn more.
In addition, Bray Leino's Digital Experience team have shared 9 website trends to watch in 2022. Click here to read their predictions of upcoming trends and how they'll affect the way we work and experience the web in 2022.
